Snapchat’s net worth has had its ups and downs over the past decade. Snapchat is valued at $24.3 billion as of January 2020. Despite being a bit late to the party, this social media platform has proved very influential, so much so that Facebook and several other platforms have created their own spin on Snapchat’s features, like stories and filters.
Snap, the company behind the app, is constantly innovating and introducing new additions to the app, so it’s safe to assume these numbers will be even higher by the end of 2020. Over the past five years, the number of active users has increased almost five times, thus increasing Snapchat’s market share. Since the app’s launch, its user base has been growing steadily. Snapchat is also the messaging channel of choice for 63 percent of those respondents 59 percent of them said Snapchat is their primary app for short videos and 41 percent said Snapchat is the main way they keep tabs on celebrities.Snapchat Usage Statistics Snapchat has 210 million active daily users. And just 5 percent said they “only or mostly” use the app for Discover, Live Stories or to follow celebrities and brands. Almost one-quarter of those surveyed said they use Discover, Live Stories, chat and Stories equally, according to the research. Snapchat expanded its various formats in recent months, including new syndicated content from entertainment brands in the app’s “Discover” section and curated media from users at live events in the “Live Stories” channel, but its core “disappearing” messaging feature is still the most widely used by young users.ĭefy Media surveyed 1,117 U.S.-based Snapchat users between the ages of 13 and 24 in February, and 71 percent of respondents said they “only or mostly” use the app to chat and share “Stories,” or strings of “snap” messages, with their friends. Snapchat’s most popular feature is also its oldest, according to a new survey commissioned by entertainment publication Variety and conducted by Defy Media.
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